The mission of SWCA is to represent and promote broad-based agriculture and business interest and increase economic opportunity in the Southwest region of the U.S. both now and for the future through the pursuit of good and stable agricultural policy, through information sharing and the building of relationships and alliances within the area, and through the promotion of value-added agribusiness and other enterprises that capture more of the wealth created from our land, water and other natural resources for the people and communities of the region.